Project Name:

SIGGRAPH-OWEEN Promotion

Problem:

Annually, the SIGGRAPH Student Chapter at IU Indianapolis hosts a Halloween event called SIGGRAPH-OWEEN. Marketing graphics were needed to promote the 2025 event in addition to a button design that would be passed out at the event.

Solution:

For this design, I wanted to lean heavily into Halloween aesthetics. The overall visual identity originated from the concept of a tombstone with the event’s name carved into it.

After browsing available photo assets, I decided I would make a custom tombstone by overlaying a pre-existing tombstone photo with a stone texture via a clipping mask. I then used Photoshop’s bevel and emboss feature to give the tombstone a 3D look.

Deliverables:

• Social Media graphic sized for an Instagram post, an Instagram story, X post, and Facebook post
• Flyer (A4 sizing)
• Digital Signage
• Button Design